For five days, Argenta's facilities in Vila-real will be transformed into an immersive space where clients, architects and interior designers can discover the latest trends in ceramic design.

The event campaign, under the slogan “Connecting spaces, inspiring experiences”, celebrates the process of transformation of matter: how texture, color and design come together to express identity. With an aesthetic based on natural finishes, neutral tones and a refined visual language, the proposal transmits an authentic and emotional vision of design.